Proraso Protective and Moisturizing Shaving Cream is ideal for a classic moisturizing shave. This hydrating cream helps comfort skin with extra-soothing and softening ingredients including Aloe Vera and Vitamin E, and a modern, spicy fragrance with notes of amber and musk. Made with a special “hot soap” process, it’s left to mature in small batches for 3 days, producing an extremely fine, thick and creamy soap that produces a soft, rich lather. Cruelty-free, with 91% of ingredients of natural origins, and of course, there’s no parabens, phthalates, silicones, mineral oils, artificial colors or sodium laurel sulfate. Originating in Italy, Proraso has been innovating professional highest-quality products in the shaving world for generations, and has evolved to become a staple of Italian culture. From the first product — Pre-Shave Cream — in 1948, to now, the Martelli family principles hold true: to create professional, quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home.
Proraso has been transforming shaving into a pleasurable experience for decades. The distinctive quality and performance of Proraso products has made them a staple in barbershops throughout Italy.